AI for Real Estate Agents
Maximum Impact, Minimum Time Investment
Dan Klosterman
Founder & Chief AI Officer, EdgeTeam
Amy Stockberger Real Estate Workshop
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Your Guide Today
Dan Klosterman is the co-founder and Chief AI Officer of EdgeTeam, where he helps businesses harness AI for practical, measurable results. With 15+ years in technology, software engineering and automation, Dan specializes in making AI accessible for business owners who want results without the tech jargon.
Today's goal: Give you practical AI skills you can use immediately — no tech background required.
Why AI Matters for Real Estate Right Now
Today's workshop:
Learn the 4 highest-leverage ways to use AI that will save you hours every week and help you close more deals.
The best part? All the tools we'll cover are FREE.
Your competitors are already using AI to respond faster and win more listings.
Sources: NAR Technology Survey 2025, LSE AI Productivity Research 2025
The 80/20 of AI for Real Estate
Focus on these 4 areas for maximum impact
The Only Free Tools You Need to Start
PRO TIP
Start with ChatGPT or Claude. You can do 90% of what we'll cover today without paying anything.
What about all the other AI tools?
Ignore them for now. Master these first.
MLS-Ready Listings in 60 Seconds
Copy-Paste Prompt
Property details: [beds/baths/sqft, special features, recent updates, lot details]
Variations to request:
• "Make it more luxury/upscale"
• "Target first-time buyers"
• "Emphasize investment potential"
• "Add more emotional appeal"
AI-Generated Result
"Welcome to your dream home in the heart of east-side Sioux Falls! This beautifully updated 4-bed, 2.5-bath gem offers 2,400 sqft of thoughtfully designed living space. Step inside to find gleaming hardwood floors, a chef's kitchen with granite counters and stainless appliances, and a sun-drenched living room perfect for entertaining...
The finished basement adds flexible space for a home office or rec room. Situated in the award-winning Brandon Valley school district with parks and trails just steps away."
The Follow-Up Problem (And Solution)
The Problem
That's a lot of money left on the table.
AI-Powered Follow-Up Sequence
AI writes all 4 emails in under 2 minutes. You just customize and send.
The Magic Follow-Up Prompt
Copy-Paste This Prompt
- Lead type: [buyer/seller]
- Initial inquiry: [what they asked about]
- Timeline: [when they want to move]
- Budget/price range: [if known]
Send on Days 1, 3, 7, 14. Each email should be under 100 words, friendly but professional, and include a soft call-to-action.
Pro Tips:
• Ask AI to add Sioux Falls local references
• Request subject line variations for A/B testing
• Say "make it warmer" or "more professional"
Example Output (Day 3)
Subject: 3 new listings you might love
Hi Sarah,
Just came across 3 new listings in your price range near the east side that checked a lot of your boxes - updated kitchen, fenced yard, and that open floor plan you mentioned.
Want me to send over the details, or would a quick showing work better for your schedule this weekend?
- [Your name]
Why this works:
References their specific needs, provides value, and gives two easy ways to respond.
Social Media Made Simple
Batch Content Prompt
Content Mix That Works
Example Outputs
Canva AI: Your Free Design Assistant
Free AI Features
Magic Write
Generate captions, headlines, and descriptions (limited free uses)
Real Estate Templates
Just Listed, Open House, Sold, Market Update - all customizable
Magic Resize
Turn one post into Instagram, Facebook, and Stories sizes instantly
Background Remover
Remove backgrounds from property photos with one click
What to Create
- • Just Listed / Just Sold graphics
- • Open House flyers and invites
- • Price Reduced announcements
- • Market update carousels
- • Buyer/Seller tip graphics
- • Testimonial quote cards
- • Holiday and seasonal posts
- • Personal branding content
TIME SAVINGS
Teams report 83% reduction in design time using Canva AI
AI as Your Expert Assistant
Instant Answers For
• "What does this inspection report mean?"
• "Should I waive contingencies?"
• "How do I respond to a lowball offer?"
• "Explain this HOA document"
• "Draft a counter-offer explanation"
• "Why is the appraisal different from asking?"
Example Prompt
AI Response
"I know this appraisal news is frustrating, and I want you to know we have options. You can ask the seller to reduce to $285K, split the $15K difference, or cover the gap yourself if you love the home. We can also walk away and get your earnest money back. Let's talk through which makes the most sense for your situation - I'm here to help you make the right call."
Key: AI helps you sound polished and prepared, even in stressful moments.
AI-Powered Objection Handling
Never be caught off guard again
Objection
"I want to wait for prices to drop"
AI-Crafted Response
"I hear you. Timing the market is tough. Sioux Falls data shows prices rose 3-5% even in slower years. Want me to run the numbers on waiting vs. buying now?"
Objection
"Your commission is too high"
AI-Crafted Response
"I understand - it's a big investment. You get: professional photography, targeted marketing, negotiation expertise. My average client nets 5% more than FSBO sellers."
Objection
"We're just looking, not ready"
AI-Crafted Response
"No pressure at all - the best buyers start early. Can I send you new listings that match your criteria? That way you'll know what's out there when you're ready."
Start Using AI Today
Your 10-minute action plan
REMEMBER
You don't need to be a tech expert. If you can type a text message, you can use AI.
The agents who start now will have a huge advantage in 12 months.
Your Prompts Cheatsheet
Save these - you'll use them every week
PRO TIP
Always add: "Make it sound like me" and paste an example of your writing style for personalized results.
What Are Claude Skills?
Teach Claude to work exactly how you want
A Skill Is...
A simple text file that teaches Claude your preferences, templates, and business context.
Think of it like training a new assistant - but you only have to do it once!
Why Use Skills?
• Consistency - Same tone, style, every time
• Speed - No re-explaining your preferences
• Branding - Your voice, your way
• Scalability - Share with your team
Real Estate Skill Ideas
Creating Your First Claude Skill
Simple 3-Step Process
💡 Pro Tip
Start with one use case. Perfect it. Then create more skills as you identify patterns.
What to Include in Your Skill
## Your Role
You are a listing description expert for [Your Brokerage] in Sioux Falls, SD.
## Style Guidelines
- Professional but warm tone
- Highlight outdoor living in summer
- Mention school districts for family homes
- Use "gem" "retreat" "haven" for cozy homes
## Local Knowledge
- East side = Brandon Valley schools
- Tea area = fast growing, new construction
- Downtown = walkability, historic charm
## Format
Always under 250 words, hook first sentence...
AI Won't Replace Agents
Agents Using AI Will Replace Those Who Don't
The tools are free. The prompts are simple.
The only question is: will you start today?
Questions? Let's talk.
Dan Klosterman
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